Globo TV — Climate Leadership in Media

Globo TV, which con­trols 80% of the Brazil­ian media mar­ket and is the fourth largest media com­pany in the world, will pre­miere a prime-time, nation­wide ad cam­paign global warm­ing and cli­mate change to sup­port the 2020 Cli­mate Lead­er­ship Campaign.

This Brazil State of the World Forum marks the first time that peo­ple will be com­ing together from around the world to think strate­gi­cally and to start enact­ing a global plan of action to reduce car­bon emis­sions by 80% by 2020, realign­ing our rela­tion­ship to our­selves, each other and the earth.

Over 200 polit­i­cal lead­ers, busi­ness exec­u­tives, aca­d­e­mics, civil soci­ety activists, artists and sci­en­tists from 20 nations and across Brazil will be in atten­dance to dis­cuss the effects of cli­mate change.

Globo TV is devel­op­ing ads com­pletely at their own expense and are com­mit­ted to con­tin­u­ing the cam­paign over the next sev­eral years with an intent to make the global warm­ing issue a national pri­or­ity, stop the clear cut­ting of the Ama­zon and edu­cate and mobi­lize the Brazil­ian pub­lic to develop sus­tain­able lifestyles.

These efforts are unprece­dented. It marks the first time any­where in the world when a major media com­pany has decided to begin edu­cat­ing an entire nation about global warm­ing and cli­mate change and to exer­cise what The World Forum orga­ni­za­tion is call­ing “cli­mate leadership.”

The Live Broad­casts Will be Avail­able:
6:00 – 8:00 PM EST on Tues­day August 4
9:00 AM – 5:00 PM EST Wednes­day August 5

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Tagged as: global warming